How to identify the personas you’re marketing to.
Dividing your target audience into “Personas” will bring a whole new perspective to your marketing. In the past we used to get hung up with Target Marketing, dividing our prospective audience into demographics and psychographics based on our marketing goals. The smaller the niche we were targeting, the more wasteful mass media became, annoying at least half those in the target audience that had no interest in what we had to say.
The problem is people are so different it’s hard to place them into a pre-defined cluster. And it’s not becoming any easier as today’s consumer is presented more options than ever before with a web of resources at their fingertips.
You need to focus on talking to people, not targets.